Then make sure you’re logged in to Pinterest and go to analytics.pinterest.com. Then, click through Overview > All Traffic > Channels > Social. Get recommendations based on how your content is performing. meaningful stats on your social media marketing, convert your personal account to a business account, Social Media Customer Here’s the data that gives you the answers. Analyze audience sentiment towards your campaigns from their reactions and interactions. Google Analytics offers several other data pieces and can further help you shape decisions about what to post on social media. Paid options: $99, $149, and $249 per month. But before you get carried away, decide which numbers are important for achieving your goals. Likealyzer also grades the Page’s performance based on more than 70 different data points, and offers recommendations for improvement based on the results. Paid options: $29, $59 per month, and custom pricing. Get a free shortlist of best-fit companies from a Manifest Analyst. While Google Analytics is built for analyzing website traffic down to the last detail, it is very useful for analyzing the impact of social media as a marketing channel and source of traffic. Paid options: $49, $99, $199 per month, and custom pricing. And in this post, you'll find out how to leverage LinkedIn for your business.... Everything you need to know about Instagram analytics — from what metrics and insights are available to how to what you can do with them to boost your Instagram marketing.... How do you know what’s working with your social media? This is useful when you’re ready to measure the success of your shared content. Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Centralize all your social media data with one tool. The latter lets you plan and schedule your social media content while the former enables you to measure the performance and informs your strategy. Get demographic information such as age, gender, and occupation on your audience. You can track new topics, measure ROI, and export the data into a handy report layout. In the left taskbar, navigate to Acquisition » All Traffic » Channels. Use Quintly’s API to extract data into custom dashboards and integrate it with a BI solution. Sounds simple enough, but in practice, it can get quite complex. It offers 50 widgets for Facebook alone, for tracking reach, impressions, clicks, check-ins, and posts. It includes useful options to structure and manage your customer data. It provides a wide range of data such as mentions, sentiment, distribution of conversations, top posts, and more. Measure the value of social media as a channel by analyzing conversions and ecommerce transactions. The volume of mentions will tell you how many times the name of your brand, your hashtag, or any other keyword, was mentioned in a predefined time. Toggle the Aggregate mobile and desktop metrics option at the top right to see the combined results. Talkwalker gives you unlimited free searches for hashtags and keywords across major social media platforms, news, blogs, and forums. Zoho Social is the part that enables you to understand your social media audience and how they engage with you. Compare your profiles to others in your industry in terms of social metrics, hashtags, and content quality. Find out what they’re sharing and what other people are saying about them. In order to learn social media analytics, you need to master the following : Basic mathematics and statistics knowledge. It's important to check your analytics regularly to spot trends and see what's working. Manage influencers’ accounts and permissions, and track their performance from one place. To navigate to the Insights panel, start at your business’s Facebook page and choose “Insights” from the white menu at the top of the page. Customize reports by choosing from over 200 metrics and export them in PDF, Excel, or PowerPoint formats. Of course, the instant gratification of likes and new followers after you post something is nice. The other social media channels have unique analytic or insights programs, except Instagram, which uses the same platform as Facebook. Analytics for content type, best time to post, etc. The top free and paid social media analytics tools for marketers. Enable notifications to receive in-depth reports daily or weekly. How to access: Log in to your Twitter account and go to analytics.twitter.com. Click on the Posts menu option to find information about when your audience is online. The platform will then find … You can mix and match dozens of customizable metrics and automate the deployment of flexible, shareable dashboards. Sort users or followers of an account by insightful factors such as influence or activity. And what’s not working? Audit your followers and know what percent of them are fake. It's simple to understand and includes interactive visual graphics – making it easy to use, even for beginners. Choose from 350+ metrics to effectively set up and measure social KPIs. Type in any keyword, hashtag, or username, and you get useful charts and graphs for reach, exposure, activity, and contributors. Keyhole offers various trackers that help you monitor your events, campaigns, influencer activity, brand mentions, and industry-specific social conversations. Social media analytics tools are usually used to complement social media management tools. Paid options: $9,600 per year and custom pricing. Measure your customer care team’s response and resolution time on Facebook and Twitter. When you’re ready to get serious about improving your profits and ROI, you might want to take a course or class. Which posts seem to perform best? Analytics isn't just for math nerds. Analyze your followers in-depth and use these insights to build communities. Buffer Analyze is our social media analytics tool for online brands that want to make better decisions about their social media strategy and measure their results without feeling overwhelmed. You can see how simple it is to find information that will help grow your community and improve your ROI by better understanding your audience. Analytics for social media, business reviews, and website performance. … How have my followers grown this month? The new interfaces make tracking your data fun, fascinating, and sometimes addictive. This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. By adding multiple pages belonging to you or your competitors, you can compare them against pre-set benchmarks or each other. retweets, mentions, favorites, and clicks. You can tell how your content is performing on various social networks from its visual and intuitive reports. It offers a comprehensive range of data about your profile, posts, stories, and ads. Get a breakdown of the content formats that your connections are engaging with and compare it to those that you publish. Sendible also lets you track what’s being said about your brand on various web and social platforms, and identifies mentions that might need your attention or response. At the moment, it is a collection of nifty tools that evaluate your Twitter handle and followers, and give an objective assessment of your brand influence and authority on Twitter. Though exploring ‘what social media analytics is’ can get rather complex, at its core are three stages: Identify primary business goals. The most common use of social media analytics … Analyze people’s sentiments when they engage with your posts. Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. We’ve built a full stack of social media tools to help modern brands grow their awareness, engagement, and sales. Social media analytics refers to the process of gathering social media performance data, and extracting meaningful insights. Top 10 Social Media Marketing Companies in Singapore, Top 100 Social Media Marketing Companies in the United Kingdom, How to Track and Understand Social Media Analytics, 5 Benefits of Outsourcing Your Social Media Marketing, How LinkedIn-Matched Audiences Can Become Your Unique Selling Point Strategy, when are the best times to post on social media, engagement (36%) and conversion rates (35%), “10 Ways to Measure Social Media Engagement”, “7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer”, MediaBistro - Understand Social Media Analytics, Discover information about your followers, Set goals so you know what metrics to measure, Use tools to help analyze and manage your social data, Invest in outside resources to advance your knowledge. Facebook Insights is a detailed program that helps you learn about your audience’s behavior. Union Metrics is a social intelligence tool suite that has acquired TweetReach, which provides a free snapshot of your Twitter analytics. Feel free to give them a try and see what insights you can find! There are so many great social media analytics tools out there. Go to your profile page in the mobile app, tap the menu icon in the upper-right corner, and tap Insights. It also gives you an analysis of the impressions your tweets are getting, as well as details on engagement, i.e. Have you ever wondered when are the best times to post on social media? To come up with some of the report ideas listed here, we asked some of Buffer’s users what they do with their social media data. It lets you track hashtags, keywords, and accounts, for which it provides a wealth of information such as reach, top posts, share of voice, and more for your brand or competitors’. Paid options: $200 per month and custom pricing. You can export all the data and run some pretty neat reports for yourself. Create your own chatbot and engage customers via Twitter DMs. Analyze accounts with up to 25,000 followers. The tools below are either free with limited features or paid with a free trial. How to access: To access LinkedIn Page analytics, sign in to your Page admin center, click the Analytics tab in the menu and select Updates, Followers, or Visitors from the dropdown. In the left-hand column of your Insights dashboard, there's a menu for viewing different data. Use the browser extension to create multiple posts from any site. How to access: If you have a personal Instagram profile, you’ll need to convert into a Business Profile. You can … To reach that goal, you’ll track metrics such as likes, shares, net followers, and engagement. Before diving into the individual metrics to include in your social media marketing report, first create a new Google sheet or Excel … Overall, Talkwalker is a powerful brand monitoring platform that helps you measure sentiment and compare your performance to competitors’ across channels. Know what sort of content works in your industry by analyzing conversations in real-time. It also analyzes Facebook and Instagram ads, and features historical data up to 24 months. In order to apply the above two core steps efficiently, you need to keenly understand your social analytics, which basically involves: Collecting data from your campaigns and various social … I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. It reports on a plethora of metrics including estimated traffic sources, watch time, views, earnings, ad performance, audience retention, and subscribers. In this article, we present 5 steps for tracking social media analytics: We use Facebook as an example of how to view the data that each social media platform offers. Discover photos, captions, and comments that tag or mention your brand. Track engagement on competitors’ profiles. What data will you track and measure to improve results? It will eventually be a search engine that helps you identify the websites, publications, podcasts, and social profiles that appeal to your audience. Visit your Google Analytics account. How To Use Social Media Analytics To Create The Best Content. First, a user enters a search query. By paying close attention to social media analytics, you can measure your performance against your social media goals. Measure the potential reach for any hashtag on Twitter or Instagram. Quick tip: You can click on the people reached number at the bottom of any individual post in your Page’s timeline to see a pop-up of the full stats for that post. Zoho is a unique and powerful software suite that has CRM, collaboration, and other SaaS options that take care of your entire operational workflow. Be sure they’re “S.M.A.R.T.” goals: For example, if your purpose is to improve brand awareness, you might set a goal of 500 likes or 100 shares. Also, you can create these reports with exports from Twitter Analytics … 13 of the Best Social Media Analytics Tools (Free and Paid) Export your chosen metrics and insights in the form of easy-to-understand reports. You can click into more in-depth reports for each of these and see which posts and boards have performed the best. Some of the most common goals are traffic, downloads, dwell time and page views. Here’s how to obtain the data and metrics offered by the social networks themselves. Decide whether to boost Facebook posts or not based on predictive analysis. Hence, it is much more than just a social media analytics … Measuring the success of your posts is a critical component of social media marketing. A recent study of 344 social media marketers revealed that the most important metrics for tracking the success of social media are engagement (36%) and conversion rates (35%). Look at your competitors’ activity and measure their share of voice. And once you’ve gotten a chance to research all your options, we’d love to help you analyze your performance on social media! The next graph is called “Net Followers.” It calculates the number of page likes minus the number of unlikes to show overall audience growth. You can then engage these audiences directly at scale. The most common … Many of the reports you’ll read about can be made using Buffer Analyze. These courses come in many different forms. It’s quite valuable for checking in on mentions, tracking branded hashtags, and analyzing industry keywords. You can glean information about your followers’, peers’, or competitors’ location, language, interests, and influence. For Pinterest, its analytics gives you insights such as the number of pins with your domain, the potential impressions, and the number of followers for your boards. Whether it’s growing traffic, increasing downloads, or … For Instagram, it shows basic metrics such as followers, posts, comments, and likes. Quintly is an enterprise-level analytics tool that monitors your engagement on all major social networks. Apart from these third party social media tools, we have the social networks’ own analytics toolkits: Click to jump to a social media analytics tool you are interested in or scroll down to learn about them one by one. Click on the Analytics tab, enter a Twitter username (either yours or someone else’s), and view information on followers and following. Agencies can manage multiple brands from a single dashboard and schedule reports to be sent directly to clients. Rhonda Bradley is a copy and content writer who helps businesses succeed through inbound marketing and well-written web pages. Paid options: $199, $349, and $499 per month. Google Analytics is another option for tracking social media results. The competitor tracking and benchmarking features help you compare your performance with other brands in your industry. Monitor your brand mentions and competitors’ activity using the Twitter search widget. heights. Analysis of your Facebook Page’s front page, about page, activities, response, and engagement. Based on your budget, timeline, and specifications we can help you build a shortlist of companies that perfectly matches your project needs. If your purpose is to improve leads and sales, you might set a goal of a 3% click-through rate (CTR) and 2% conversion rate. All of the major social media networks have their own built-in analytics and dashboards that offer some great insights into your activity on the network. Don’t let the numbers scare you. You can listen to multiple channels from a single dashboard and respond in real-time. See stats like when your followers are online, when you typically post, and how your followers fall into categories like social authority, activity, total tweets, and follower count. Tailwind is a Pinterest and Instagram marketing solution that helps you schedule content, monitor conversations, and analyze performance. You can add your social media goals by logging into your Google Analytics account and clicking on the “Admin” tab. Once you understand the basics of social analytics, and the importance of using sentiment analysis, you can use specific tools to find further insights in focused areas of concern, including our other “how to” topics in this series: Evaluating Social Media Analytics Service, Create professional reports in as few as two clicks, Analyze paid campaign performance across networks, Get group report of your social media profiles, Analyze your team’s performance (task performance, response rates, etc.). Measure response times and track team performance in responsiveness. Cyfe is a custom dashboard tool that you can fill up with integrated metrics from dozens of marketing tools. This way, you can pinpoint the overall digital strategies that are working for your competitors and learn from their tactics. Social media analytics have come a long way and make it easier than ever to grab all the data you need! Learn when your followers are online and engage them live. Then Click on “View” and click “Goals” and “New Goal… The graph above is a small sampling of the data that’s quickly available through the Facebook Insights manager. Analytics for Facebook Page, YouTube, and blogs, Hashtag tracking and influencer campaign monitoring. Paid options: $49, $99, and $199 per month. Compare your stats to those of competitors or peers with the help of a visual graph. Because at its core, analytics … How to Track and Understand Social Media Analytics Step 1: Access Social Media Analytics. You can also dig deeper into each post to measure their reach and engagement. Gain basic working knowledge through tutorials: Gain in-depth knowledge by taking university courses: Now that you understand what social media analytics are and how they’re used, you’re ready to jump in and get started. Find targeted users by keywords used in their profiles or bios. Here, you’ll find data from your referral traffic from every social network. Your campaign will require you to track and measure the specific data needed to reach your goal(s). Compare fans vs. other people reached for every post. Log in to Google Analytics and select the right website for which you’d like to view the social media report. Understanding the dynamics of social networking sites like … See the specific topics that marketers are talking about on Twitter. At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our marketing strategy. When she’s not writing, you’ll find her composing at the piano. Social Report makes it easy for you to monitor your social profiles as well as those of your competitors. How to access: Sign in to YouTube and go to youtube.com/analytics. The graphs are interactive, and you can scroll over them to view specific information or click on them to pull more details. You can use this data to measure the growth and effectiveness of your social channels, usually to improve brand awareness, profits, and return on investment (ROI). 1. Socialbakers is a collection of analytics tools that includes all the fundamental resources you might need—tracking of multiple profiles, key performance indicators, competitive intelligence, and automated reports. Step 2: Discover Information About Your Followers. Audiense Connect provides one of the most comprehensive analyses of Twitter profiles. Quick tip: Clicking on the bar chart icon of any of your tweets will show a complete breakdown of the engagement on the tweet, including clicks on URLs, clicks on your username, clicks on images, and expanded details. Analyze historical and real-time conversations on Twitter. This social media analytics tool uses Artificial Intelligence (AI) to find your target audience on social, the content they’re mostly interested in and the influencers they love. Integrate Google Analytics to get a complete understanding of your customers’ journey. Get a ‘SparkScore’ of your influence, based on the performance of your tweets. Social media analytics is an essential component of a social marketing manager’s work. Buffer Analyze. You can learn more about using Google for social media data from MonsterInsights guide on how to analyze social media traffic using Google Analytics. Extract qualitative metrics by tracking hashtags on Twitter and Instagram. SparkToro is an audience intelligence tool-in-the-making, founded by former Wizard of Moz Rand Fishkin. A successful LinkedIn strategy combines the power of company pages with employees’ personal profiles. 9 useful ways to create a social media report. By scrolling through the graph, called When Your Audience is Online, you can find the days and times your fans socialize on Facebook. Facebook and Instagram performance report. Determine What Success Looks Like. The metrics you track and follow will depend on the goals you set in your social media strategy. Sendible is a social media management tool with considerable monitoring, listening, and reporting features. It monitors social media, web analytics, marketing, sales, support, infrastructure and more. Identify the best hashtags on Instagram with the Hashtag Finder. Buffer Analyze is our social media analytics tool for online brands that want to make better decisions about their social media … Quick tip: The Visitor metrics section for your Company Page shows a blue line representing desktop views and an orange line representing mobile views. Once there, click More > Playback location to see where people are watching your video – on your YouTube channel page, its regular YouTube URL (watch page), or embedded in another website or app. Likealyzer is a Facebook Page analyzer tool by media intelligence firm Meltwater. Pricing options: $19, $99, $599 per month, and enterprise pricing. There are software programs and apps that allow you to manage all your social media accounts in one place to improve the effectiveness and results of your social media efforts. It’s fascinating to watch your audiences unfold in such detail on different social media analytics programs. Here’s a complete guide to Instagram analytics, covering the ins-and-outs of Instagram Insights. Klear is an influencer marketing analytics tool that helps you easily identify influencers in any category, in any location across the world on Twitter, YouTube, or Instagram, and manage your relationships with them with a CRM-like system. Find her at RBradleyCopywriting.com. First, before we jump into some of the awesome social media analytics tools available, I wanted to quickly talk a little about how we define social media analytics. Create and share white label reports with your clients. You can do this even if you haven’t created your social media … Paid options: $100, $255, $480 per month, and custom pricing. How to access: Pinterest analytics is available only for business accounts. Cyfe describes itself as an all-in-one business dashboard. Improve your Facebook and Instagram ad performance with automated insights. To view information about how many followers you have, look at the first graph, “Total Followers.” Scrolling over it shows your total page followers on any specific date. All of these make social media … Where do you turn for meaningful stats on your social media marketing? Create a Spreadsheet to Track Key Social Media Metrics. Social media analytics tools use crawlers - similar to Google - to collect public information from across the Internet. Monitor in real-time what customers are saying about your brands, products, events, earning calls, or campaigns. 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